A funny thing called time.

A lot has happened since that last post. So much so that it is hard to put it all into some sort of sequence. Most of the summer went up in smoke. Really, Northern California burned for something like 3 months. Markets were slow, things were a little off. But, really the good stuff starts in October.
October. This is the snap breakdown of the dates from Oct. 13 thru Nov. 13.
Oct. 13 we finalized outside investment for Pedrozo Dairy and Cheese. This meant that we could start growing our company to where we needed to be for output and inventory. More cheese faster. It was like we had won the lottery.
On the 21st we were headed to Italy. Mandy and I had been chosen as the only cheesemakers to rep California during Terra Madre. It was a frickin' life changer. While in Turin, bam, we get engaged. Fall colors in the trees, Valentino park, Italy. Nice.
Back at the farm and farmers markets by Oct 31st. Things feel strange. Learn my Pops has lymphoma, head to SoCal. Spend the week with the family down there.
Nov 4th election day, OBAMA WINS!
On Thursday Nov 6th we were informed over the phone that we "are no longer a good fit for the company." Our company. The company that we helped build, put on the map, give up everything for two years for. We "just didn't understand the commitment it takes."
Nov 10th, Betterfit Ranch is born. All our energy is now for us. Change is good. Change is freedom.